Lollapalooza — B2B Social Media Marketing & Consultancy for a UAE Footwear Brand
Lollapalooza is a UAE-born shoe design company creating comfortable footwear for women with vibrant designs and an empowering message. They set out to disrupt a competitive market and connect with partners across the UAE footwear space.
The company needed a platform to tell their brand story, attract the right partnerships and amplify their voice while their website was still in production — demanding B2B visibility to reach key industry players, potential investors and collaborators.
Sometimes the smartest move is to build the audience before the website. With Lollapalooza's site still in production, we focused on B2B visibility — a LinkedIn-led strategy to put the brand in front of the partners, investors and collaborators who matter most. If that sounds like your situation, let's talk.
What we did
- Created a dedicated LinkedIn Business Network page for the brand.
- Built a strategy centred on CEO Lise Slane's presence and voice.
- Produced compelling content and behind-the-scenes material showing the creative process.
- Focused relentlessly on B2B audience engagement.
The result
Page visitors climbed and connections multiplied, attracting potential partners, collaborators and investors. The approach sparked conversations with notable UAE brands and positioned Lollapalooza prominently in the region's footwear industry — all before the website went live.
The approach
LinkedIn business presence
We created a dedicated LinkedIn Business Network Page as the brand's B2B home while the website was in development — a credible base for reaching industry players and investors.
Founder-led strategy
We built the strategy around CEO Lise Slane's presence, using a personal, founder-led voice to make the brand relatable and trustworthy to partners and collaborators.
Story-driven B2B content
We produced compelling content and behind-the-scenes material showcasing the creative process, focused squarely on B2B audience engagement rather than vanity reach.
The outcome
“Their input into our social strategy has been incredible. We are already having conversations with great UAE brands...”— Lise Slane, CEO of Lollapalooza
- Social media strategy
- LinkedIn business page
- Content production
- Behind-the-scenes content
- B2B engagement
- Consultancy & support
Questions
Do you offer social media marketing in Dubai?
Yes. Karve offers social media marketing and consultancy for brands in Dubai and across the UAE, including B2B strategies like the LinkedIn programme we built for Lollapalooza.
Why use LinkedIn for B2B marketing in the UAE?
LinkedIn is where industry players, investors and collaborators gather. For a UAE brand seeking partnerships, a focused LinkedIn presence builds credibility and opens B2B conversations — even before a website launches.
Can you run marketing before our website is ready?
Yes. For Lollapalooza we built a LinkedIn-led B2B presence while their website was in production, so the brand could attract partners and investors without waiting for launch.
What does a founder-led social strategy involve?
It centres content around the founder's voice and presence — in this case CEO Lise Slane — with behind-the-scenes storytelling that makes the brand relatable and trustworthy to a B2B audience.
How do you measure success for a B2B LinkedIn campaign like this?
For Lollapalooza we tracked the metrics that matter for partnership-building rather than vanity numbers: follower growth among relevant industry profiles, engagement on founder-led posts, inbound connection requests, and the quality of conversations with potential partners and investors. The goal was credible reach with the right audience, not just impressions.
Can you keep the marketing consistent once our website launches?
Yes. Because we ran Lollapalooza's pre-launch LinkedIn presence ourselves, we can carry the same brand voice, founder-led storytelling and B2B positioning straight into the post-launch phase — extending the social strategy to point traffic at the new website and keep momentum with the partners and investors already engaged.
