Fedary — Luxury Real Estate Website UX Design & Sanity CMS Development in Dubai
Fedary manages an enviable portfolio of exceptional properties across Abu Dhabi and Dubai, with ambitious growth plans in the real estate industry. Their digital presence needed to match the calibre of the portfolio while supporting that expansion.
Fedary needed a modern way to showcase properties to prospective customers while keeping full internal control over content — and the technical infrastructure had to support both the current website and future expansion beyond it.
Luxury property sells on atmosphere, so the site had to feel as considered as the homes themselves. We shaped the user experience to guide visitors from a striking first impression straight to the property and the agent who can help.
What we built
- A Next.js front end paired with Sanity as the headless CMS.
- A customised Sanity backend aligned to Fedary's specific requirements.
- A custom property-listings plugin that connects potential renters with agents.
- A UX designed to guide visitors to property information and agent contact.
Why it works
The outcome is a fast-loading, visually stunning website that showcases Fedary's portfolio and lets the team manage content independently. The client praised the partnership, the communication and the attention to detail — and the infrastructure is ready for the next stage of growth.
The approach
Headless foundation
We paired Next.js with Sanity as the headless CMS and customised the Sanity backend to Fedary's specific requirements — a foundation built to extend well beyond the initial website.
UX that sells property
We designed the experience to guide visitors smoothly to property information and agent contact, with a fast-loading, visually stunning presentation worthy of the portfolio.
Custom listings plugin
We developed a custom plugin for property listings that connects potential renters with agents, turning interest into qualified conversations.
The outcome
“The team at Karve Digital were true partners in creating Fedary. Their understanding of our unique needs resulted in a fast, beautifully designed property leasing website.”— Saleem Al Zayat, Head of IT
Questions
Do you build luxury real estate websites in Dubai?
Yes. Karve designs and builds luxury real estate and property management websites for clients in Dubai and Abu Dhabi, including Fedary and SAAS Properties.
Why use a headless CMS for a property website?
A headless CMS like Sanity gives your team full in-house control over property content while a Next.js front-end keeps the site fast and ready to expand — exactly what Fedary needed for future growth.
Can you build a custom property listings system?
Yes. For Fedary we developed a custom Sanity plugin for property listings that connects potential renters with agents, tailored to their workflow.
Can the website support Arabic and right-to-left layouts?
Yes. Our builds support English and Arabic with full right-to-left rendering, which matters for property brands operating across the UAE.
How does Karve keep a luxury property website fast as the listings grow?
We built Fedary on a Next.js front-end backed by Sanity, so property content is delivered through a fast, statically-optimised layer rather than a heavy traditional CMS. Images are optimised and served responsively, and the headless architecture means new listings, regions or sections can be added without slowing the site down — which is exactly what a growing luxury property brand needs.
Who owns and manages the property content after launch?
Fedary's own team does. The custom Sanity listings plugin and editorial schema we built let non-technical staff add, edit and organise properties in-house, with no developer in the loop for day-to-day updates. Karve remains available for new features and larger changes, but routine content control stays entirely with the client.
