Shopify

It depends on scope. A focused custom-theme store typically launches in four to eight weeks, while a Shopify Plus rollout or a fully headless storefront with integrations runs longer because there is more to design, build and connect. We scope every project before quoting, so you see the cost drivers — theme versus headless, number of integrations, data migration, content volume — rather than a black-box number. That keeps the budget tied to outcomes, and lets us stage the build so you can launch a strong v1 and grow from there.

Stay on a custom Liquid theme for as long as it serves you — it is faster to build, cheaper to run, and keeps merchandising in your team's hands. Go headless when design and content ambition genuinely outgrow what a theme allows: a fully custom storefront via the Storefront API, often built on Hydrogen, while Shopify keeps owning checkout, payments and taxes. The trade-off is a larger build and more engineering ownership, so we recommend it only when the upside is real. We weigh the options with you in our Shopify Hydrogen vs Next.js guide.

Most stores do not, and standard Shopify is a deliberately strong default — secure, intuitive and backed by an 8,000-plus app ecosystem. Plus earns its higher cost when you need deeper checkout customisation, expanded API access, automation through Shopify Flow, or the capacity to absorb peak-season spikes without re-architecting. We look at your roadmap, order volume and integration needs before recommending a tier, so you never over-buy — and because moving up to Plus later is straightforward, starting standard is rarely a dead end.

Yes. We migrate products, customers, orders and content to Shopify or Shopify Plus, and we protect your search rankings with a full URL redirect map so the equity you have built carries over instead of resetting on launch day. We validate the redirects and structured data before go-live and watch performance closely afterwards, which is how a replatform avoids the traffic dip that catches teams who treat SEO as an afterthought. It is one strand of our broader web development service.

Yes — connecting Shopify to the rest of your stack is core to what we do. Many needs are covered by vetted apps from the ecosystem, and where an app falls short we build custom integrations against Shopify's APIs for ERP, regional payment gateways, fulfilment and logistics. For content-led brands we pair Shopify with Sanity so marketing can publish rich editorial without touching the commerce core, an approach we cover in our Shopify and Sanity CMS guide. We favour maintainable, well-documented connections over brittle one-off scripts, so the integrations keep working as both systems evolve.

Launch is the start, not the finish. Because Shopify maintains the commerce core — security, hosting, PCI compliance and checkout — your team is never on the hook for the infrastructure, which keeps ongoing cost low and predictable. On top of that we offer post-launch support and data-driven conversion optimisation: structured testing on product, cart and checkout flows, app updates, and new features as your roadmap grows. You can run the store day to day yourself and bring us in for the bigger moves, or keep us on a retainer for continuous improvement.