Contentful

Both are excellent API-first headless CMSes, so the answer comes down to your team. Contentful leads when governance is the priority — granular roles, multi-stage approval workflows, mature SLAs and the compliance posture that enterprise procurement demands. Sanity tends to win for editorial flexibility, a fully customisable studio and developer ergonomics. We build and run both, so in a short discovery call we map your workflows and recommend the right fit rather than the trendy one.

Yes — it is purpose-built for large, distributed organisations. Granular roles and permissions let you separate authors, editors and approvers, while multi-stage workflows keep publishing fast without losing oversight. Its mature REST and GraphQL APIs, environment-based release management and enterprise SLAs satisfy the security and procurement reviews that big businesses run before approving a platform. For a smaller marketing site those controls can be overkill, and we will tell you so.

It does. Contentful offers first-class localisation, so a single structured content model can drive Arabic-English platforms and separate market variants across the UAE and wider GCC. We pair that with right-to-left front-end delivery and locale-aware URLs, and we plan field-level translation so editors only update what changed per market. If organic reach matters, read our take on multilingual SEO in the GCC before you lock the model.

Cost has two parts: Contentful's own subscription, which scales with users, environments and API volume, and our web development engagement to model the content and build the front end. A focused launch — content modelling, a Next.js front end and editor onboarding — typically runs six to ten weeks, while a multi-market enterprise platform with migrations and integrations runs longer. We scope a fixed first phase after discovery so you see a clear number and timeline before committing.

Because Contentful is headless, the same content is delivered through APIs to your website, mobile apps, in-store screens and martech tools — no copy-pasting between systems. We integrate it with your CRM, analytics, search and personalisation stack, and use webhooks to trigger builds or sync downstream services on publish. That decoupling is also good for performance and discoverability, which we unpack in our guide to headless CMS and SEO.

Yes. We migrate from WordPress, Drupal, AEM and other legacy platforms by auditing your existing content, designing clean reusable content types, then scripting the import so structure and media survive the move rather than coming across as flat HTML. After launch we offer ongoing support — model changes, new content types, integrations and editor training — under a retainer or per-project basis. Contentful handles platform uptime and upgrades, so our maintenance focuses on your content model and front end as the product evolves.